SciEnvy

For All Things Environmental Science
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MPA

Fish is the Dish

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'1 of your 5 a DAY', 'Back British Farmers', 'Chicken Out!', 'Healthy school dinners'. As a nation, the UK excels when it comes to being besotted with national food campaigns, often aided by the endorsements of a celebrity chef or TV personality, and don't they work? Changes to food packaging, labelling, shelf position, content etc are lobbied for off the back of such campaigns, armed with the support of the converted general public. So much so that large scale manufacturers and suppliers quickly realise that conforming to these new, often healthier or more ethical, approaches can bring with it a swath of economic gains and a reputable moral image.Read More...